Since inception, the City of Canada Bay has recognised the ever-changing nature of its communities and places. Strategic plan design was to express this understanding – delivering a promise concentrate on people, deliver high quality services and welcome change.
But can design demonstrate a council’s commitment to innovation?
Approachable and arresting, document design engages a unique colour palette to draw the reader’s eye. Cool tones – representative of the harbour’s proximity – are offset by warm orange, bringing a human thread to the plan.
Playful, hand-illustrated elements run across dynamic, full-page imagery – lending liveliness to serious content. Incorporating clean space, flowing lines and large typography, spreads are both vibrant and easy on the eye, encouraging the reader to continue turning the page.