When we wanted to get our logos established for the café I thought, I know how it important it is to brand your company properly, so I spoke to BEING straight away and it was the best thing I’ve ever done. There was so much love that went into it, and everything that I’m about was captured in it. I’m so happy that we’ve gone with BEING, because they’ve helped us grow so much and The Boy & The Rose is so much of what it is today because of them.
Marketing yourself as ‘genuine’ can come across as inauthentic if approached wrong.
How do you build a company’s honest attitude into a website?
Increasing brand presence, the website connects the café with potential customers and employees through digital form functionalities. A seasonal menu can easily be uploaded, downloaded and updated as needed, providing prospective visitors with insight ahead of time.
Design for the WordPress website builds on branding derived from children’s picture book, The Little Prince. Hand illustrated roses, decorative typeface and crisp neutral tones highlight key information and photography in a beautiful and striking way.
Playing on casual conversation, website content is written to reflect the owner’s personal humour and the easy-going nature of the Central Coast – echoing the youth behind the brand. Cute calls to action, puns on the venue’s name and funny ‘employee of the month’ features invite visitors into the site, providing a feel for what it’s like to visit the café.