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  • Swan & King – Website

At Swan & King, guests are invited to live like royalty.

Developing an opulent online presence, we helped this luxury cocktail lounge create a website to remember.

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Seeking to facilitate reservations and private bookings in its new, exclusive venue, Swan & King sought a website that would align with connecting bar, The Howling Moon, as well as the hotel it’s housed under.

We stepped in to make our mark with a strong, flexible web solution.

Building a custom designed WordPress system that serves as a uniting, master-controlled theme for the entire hotel, Swan & King’s bespoke, three-part layout design is consistent with other WordPress sites under the hotel’s brand architecture.

Organising a host of consistent elements, including a global navigation system, dynamic content feeds, and an integrated social gallery, design incorporates the brand’s detailed illustrations and fluid typography to evoke a strong sense of decadence.

Purposefully regal in approach, midnight blue colour blocks pair with the venue’s physical space. Elegant and pared back, the website integrates striking cocktail imagery to evoke a premium look and feel. Though intriguing, language is polished, regaling visitors with the brand’s unique folklore on the Swan King himself.

Fulfilling the brand’s mission in promising a transformative dining experience, website design communicates an exceptional, upmarket feel. Promoting emotional benefits of satisfaction and indulgence, the site encourages visitors to discover the capital’s quirkiest cocktail lounge as they please.

From conceptualising cohesive brands for our internal venues to providing ongoing support and management, the team at BEING have consistently displayed professionalism, creativity and flexibility under pressure. They have raised the profiles of our bars across a range of touchpoints.

Jackie Gregory
General Manager, Canberra Rex Hotel
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