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Sestre The Label

Project Overview

Sestre The Label crafts fashion-forward garments for confident, curvy women. Our Ecommerce website enhances brand mission and digital presence through striking, architectural design.

sestrethelabel.com

As pioneers in the luxury fashion market for curvy, corporate women, Sestre had to counter perceptions of a limited market.

So we used website design to change the market’s mindset.

Collaborating within short timeframes, we established a fully functional Ecommerce website complete with custom CMS. Offering a simple, straightforward online shopping experience to users, editorial style design ensures sophistication is reflected throughout all pages.

Rounded typography echoes the voluptuous figures of Sestre’s clientele, complementing strong, editorial collages of ambitious working women. A confident competitor in the luxury fashion market, the website’s overall impact is reminiscent of the brand’s covetable line – dynamic, smart and chic.