Being Agency is a machine! You edited 400+ images while I fell asleep on the train. The photos are awesome; everyone is super happy with them. Thank you.
Motivated by customer experience, Transport for NSW aims to inspire and support varied communities. Sharing an emphasis on diversity and innovation, BEING was commissioned to expand the organisation’s image library by capturing the vibrant, urban hub of Redfern.
How do you stay true to image style while capturing a unique place?
Taking to the streets on foot, images were captured over the course of an ordinary day. Recognisable Transport for NSW assets are complemented by buildings iconic to the Redfern region, offering the organisation variety of choice for brand and marketing collateral. Showcasing not just the venues but the spirit of the suburb itself, the broad image library celebrates Redfern’s artistic culture and communities.