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Video and Photography

The Coral Empire

Project Overview

Editorial fashion photography and styling highlight The Coral Empire’s mission of redefining men’s swimwear for an Australian market.

Stylish and adventurous, The Coral Empire boasts a durable, premium product tailored to the Australian everyman.

But is it possible to make luxury swimwear look both expensive and attainable?

Preparing a comprehensive shoot schedule and mood board during the pre-production stage, we sought to capture moments consumers could potentially visualise themselves in.

Scouting a location in the upmarket suburb of Balmoral, editorial fashion photography addresses the brand’s wealthier demographic, while reflecting the practical duality of the shorts from sea to shore. Simple, on-set styling ensures the brand’s casual effortlessness is captured in images, positioning the label as aspirational – yet achievable.

An in-house, studio product shoot focuses on minimalism to draw attention to the quality of the shorts, highlighting intricate pattern details by capturing products on models, in flat lay and through close ups.

Photography has been well received on The Coral Empire’s social accounts and in the media, with campaigns featured in both statewide and national print and digital publications.