When we wanted to get our logos established for the café I thought, I know how it important it is to brand your company properly, so I spoke to BEING straight away and it was the best thing I’ve ever done. There was so much love that went into it, and everything that I’m about was captured in it. I’m so happy that we’ve gone with BEING, because they’ve helped us grow so much and The Boy & The Rose is so much of what it is today because of them.
Situated in a secluded, beachside community, The Boy & The Rose sought to surpass geographical isolation with some genuine brand marketing.
Specifically, they chose to share their story through photography and videography.
Conducting a photo and video shoot on location, footage was captured on one of the café’s prime work days – giving viewers a genuine feel for the thriving energy of the restaurant. Adopting an agile approach during the shoot, we were nimble in catching authentic moments as they occurred, without interfering in business transactions.
Star menu items offers visitors an insight into the style and presentation of food – though it is the team photographs that truly characterise the café. Capturing the staff’s friendly vibe in solo and group shots, morning light lends a soft touch to approachable and casual portraits. Cool, spontaneous and honest, photography and videography tell an inviting tale overall.