Marise Payne, the Minister for Women, and Geoffrey Lee, the Minister for TAFE, approached TAFE NSW with the concept for a free, online program to encourage, inspire and educate female entrepreneurs: the Women in Business series. With great enthusiasm, but limited internal capacity, TAFE’s video production team entrusted the project to BEING.

Could we interview, film and edit quickly? Yes, we could.

Quick procurement set the tone for the pace of the project, with only a few months to record and deliver all content. Filming for ten days over two weeks – with two days of interstate travel – videographers interviewed nine inspiring entrepreneurs in two-hour slots, capturing content for phase one of the program.

Ten key topics were chosen for the first phase of video editing – offering education across diverse management issues like work/life balance, preparedness, cashflow, negotiation and marketing. In addition to instructional pieces, individual case studies were created to excite and encourage viewers.

Though the overall deadline was quick and strict expectations were to be met, the team remained responsive and compliant in delivering a high-quality result. Capturing video content with the intent of developing later phases in the series, TAFE NSW can easily adapt a range of additional topics from the footage.

Working with Being Agency has been a delight. They are consummate professionals at every turn – from client servicing, to production and delivery. A very quality product, delivered with no fuss, on time (to a short timeframe) and reasonably priced – it’s everything one wants from a service provider. Thank you to the entire BEING team. We look forward to working with you on the next project.

Daniel Lloyd
Lead Video Production | Digital Design, TAFE NSW

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