Thank you so much for delivering the Next Gen visual media files. The footage looks incredible and we are so genuinely excited to take our content to new levels with it. We love teaming up with amazing people and it has been an absolute pleasure working alongside you. You set a very high bar for yourselves, but you exceeded every expectation and we truly appreciate all your efforts. We look forward to working together again in the future!
Making an impact with gym membership promotion can be difficult in such a densely saturated market. To showcase its full suite of services, Next Gen required a comprehensive promotional video and photography library.
Our task? To make fitness fun.
Capturing a mix of staged shots and real members, videography and photography highlight Next Gen’s breadth of services – including gym equipment, kids classes and special amenities, as well as staff and customer service.
A series of green-screened images translate to instructional exercises in post-production, enabling members to follow along remotely.
Active, lifestyle imagery showcases the potential of Next Gen’s facilities – strategically casting talent to appeal to a range of demographics. Images are upbeat, motivational and attainable, suggesting anyone can become a Next Gen member.