Project Overview

Hitachi Rail exists to Inspire the Next. The spirit of collaboration, innovation and unparalleled expertise underpins every technological achievement, with the company committed to developing tech that improves both industries and the world.

Hitachi Rail and Rio Tinto’s co-development of the world’s first fully autonomous freight rail system – AutoHaul™ – required the true spirit of collaboration and innovation. To highlight this successful partnership, our video case study was to reflect this unique spirit.

But can technical footage be both engaging and inspiring?

To broadcast specialised technical information in a digestible and entertaining way, interviews with real Hitachi Rail and Rio Tinto staff are key. Showcasing incredible work through sweeping drone footage and personal close-ups, the passion and excitement of staff is conveyed. Snippets of text transition across inspiring moving shots, giving audiences a perfect harmony of facts and footage.

Thanks so much! We’re really happy with the outcome and quality of the case study. It was such a big project and it has all been worth it!

Jamie-Leigh Hecht
Corporate Affairs Officer, Hitachi Rail

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