Seeking to increase client awareness of their diverse capabilities, Gibb Group required brand and content evolution that defined the rapid progression of their holistic service offering.
How do you marry the small company service and care with large company experience and expertise across marketing collateral and identity?
We led an in-depth workshop with the founder and key top-level representatives to clearly define the business’s dynamically-evolved capabilities and get an understanding of its company culture.
Framing our discussion on the three main service arms of the company, we determined the key offerings that belonged to each arm and how these would be best communicated to clients and potential new business. The company’s differentiation as one that offers personal, one-on-one service but with the capacity of a large corporation needed to be clearly conveyed.
The company expressed that communicating the true depth and diversity of their capabilities as well as the deep institutional experience of their staff was a high priority. Language needed to be more targeted to reinforce this, but to also build on an already esteemed reputation.
Drawing inspiration from Gibb Group’s original logo and brand colour, we developed a plan for design collateral that would unify and reinforce their identity, making them an instantly recognisable and stand-out brand. Language across all collateral was to be equally fortified, showcasing the positive company culture and their capacity to deliver first-class, purpose-built property solutions in the commercial and industrial realms.
We developed a comprehensive marketing plan aimed at positioning Gibb Group as a world-leader in the commercial and industrial property and asset management industry. Our collaborative approach with the company yielded a brand refresh that reflects the true nature of this dynamic company.