Gibb Group is a dynamic Australian property development and asset management company.

With a highly-skilled and knowledgeable team, as well as an incredible company culture, our full service marketing support showcases the best of the business.

Seeking to build client awareness around their diverse capabilities, Gibb Group requested ongoing, full service marketing support. The best part?

We could help with everything.

Strategy

We led an in-depth workshop with the founder and key top-level representatives to clearly define the business’s dynamically-evolved capabilities and get an understanding of its company culture.

Framing our discussion on the three main service arms of the company, we determined the key offerings that belonged to each arm and how these would be best communicated to clients and potential new business. The company’s differentiation is one that offers personal, one-on-one service but with the capacity of a large corporation needed to be clearly conveyed.

Communicating the true depth and diversity of Gibb Group’s capabilities, as well as the deep institutional experience of their staff, was a high priority.

Drawing inspiration from Gibb Group’s original logo and brand colour, we developed a plan for design collateral that would unify and reinforce their identity, making them an instantly recognisable and stand-out brand. Language across all collateral was to be equally fortified, showcasing the positive company culture and their capacity to deliver first-class, purpose-built property solutions in the commercial and industrial realms.

We developed a comprehensive marketing plan aimed at positioning Gibb Group as a world-leader in the commercial and industrial property and asset management industry. Our collaborative approach with the company yielded a brand refresh that reflects the true nature of this dynamic company.

Communications

With many developments to announce, Gibb Group requires comprehensive, ongoing press support. In collaboration with respective project managers and third party brands – such as Bunnings Warehouse – we wrote, designed and distributed a series of press releases to announce significant development proposals and business openings in various regions.

Collaborative releases for Gibb Group have been published in The Australian Financial Review, Business News WA, and The Morning Bulletin.

To celebrate Gibb Group’s incredible ten years in business, we developed a series of communication materials to announce the milestone. Stationery and marketing collateral are dynamic and consistent, outlining key messages for the month. Engaging interesting angles and shapes, outputs are sleek and sophisticated, while also visually interesting.

Template design draws inspiration from Gibb Group’s original logo and colours, unifying and reinforcing the company’s identity across all touchpoints. Templates are editable and user friendly, enabling Gibb Group staff to easily create presentations for various purposes.

Video and Photography

Travelling to development sites around Australia, video and photography showcase the company’s diverse national offering and positive culture. Focusing on the business’s dedication to repeat partnerships, the footage provides Gibb Group with a library of content to use for marketing, tenders and other collateral.

Everything always looks great. Thanks so much guys!

Rebecca O'Brien
Business Operations Manager, Gibb Group

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