• Work/
  • Greater Sydney Outdoors Study – Full Service

To discover what Sydneysiders enjoy during their recreation time, the Department of Planning and Environment launched a city-wide survey.

Breaking down the results across five diverse districts, our supporting document and video services aid the Office of Open Space and Parklands in planning for a greater, more liveable Sydney.

Deliverables

  • Campaign Identity
  • Videography
  • Scripting
  • Copywriting
  • Document Design
  • Illustration

Recreation plays an important role in the lives of many Australians. But as Sydney grows, the need for more outdoor areas grows with it – increasing public pressure on the NSW government.

How do you prove you’re acknowledging and addressing community needs?

Breaking down the results of comprehensive surveys and research documents in a personable way, document copywriting is clear, consistent and relatable in tone – promoting the government’s honest interest in Sydney’s diverse demographics. Warm tones and simple icons bring a sense of fun and movement to design, accentuating an emphasis on the outdoors.

Capturing master and district-specific content across video services, scripts address the viewer in a conversational manner. Communicating key snippets from the document to encourage downloads of the full study, videography – captured on location around Sydney – focuses on positive, approachable imagery like family, friends, dogs and bonding activities.

It has been a pleasure working with you all over the past few months. I have enjoyed your creative solutions to problems (of which there have been a few) and dedication to getting the best possible outcomes. I know our projects are in great hands with BEING.

Chantelle Hughes
Communications, Open Space and Parklands
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