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  • Everyone Can Play – Full Service

The Everyone Can Play Guideline provides those who design, build, maintain and use playspaces with the tools to make them more inclusive.

With several audience groups to engage, the document necessitated simple, inspiring language, clean design and accessibility compliance.


  • Brand Identity
  • Brand Collateral
  • Copywriting
  • Guideline Design
  • Digital Strategy
  • Website Design
  • Photography

Working alongside advocacy groups and government agencies, Open Space and Parklands began workshopping a set of principles to initiate greater inclusive play across the state. No matter their age, ability or cultural background, everyone deserves to play.

How do you translate this sentiment into a document that inspires decision-makers?

Everyone Can Play’s goals and principles were defined by a review of current theory and research into both playground design and universal design. The Guideline was then developed through a highly consultative workshop process, to ensure its principles and aims could easily be applied to industry and councils. Eager to inject a sense of play into this incredibly significant document, the client requested collaborative strategic, writing and design services.

Compiling the input of 75 invested advisory and advocacy stakeholders, we streamlined community, council, government and supplier perspectives from three separate workshops to shape an inclusive structure and narrative. The draft Guideline was placed on public exhibition for a period of six weeks, giving the community, industry and local government the opportunity to submit feedback and comments.

Incorporating a desired sense of whimsy in the document, identity design engages dynamic shapes to invite open interpretation. Pastels are used as a vibrant visual tool, diverging from classic department conventions while adhering to accessibility requirements for colour and contrast.

The finished Guideline is a workable, usable document, complete with empowering tools for people of all backgrounds – whether community, industry or council. Inspiring readers to champion change, Everyone Can Play is a powerful tool in the movement towards greater inclusivity across NSW.

The Guideline sets a benchmark for industry praise and recognition, as recipient of the 2019 AILA NSW Award of Excellence for Community Contribution and the 2019 AILA National Award of Excellence for Community Contribution.

BEING has been a great partner in the preparation of Everyone Can Play. We need to inspire change, and the words and graphics created by BEING have helped the movement towards greater inclusion in NSW. It’s a pleasure to continue working with you on this project.

Fiona Morrison
Director, Open Space
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