Everything looks wonderful! Thank you for all your hard work on each project.
As an original publication for the SWSLHD, design for South West Thrive was to establish the district as a health industry leader, while providing a striking, adaptable format for ongoing volumes.
How do you unit these provisions in a cohesive, visual style?
Strict, professional requirements of government brand guidelines encouraged us to approach magazine design in an innovative way – shaping a consistent, visual identity that is both editorial and brand-compliant.
Crafting an approachable look for the publication’s diverse reader base, design is friendly, stylised and simple to navigate. Rolled out on a quarterly basis, magazine schemes comply with the client’s seasonal colour choice, establishing distinction between editions and demonstrating infinite flexibility.
Clear design aids unambiguous communication. Like a website, navigability is enhanced by careful consideration of design elements and layout. Print media is no different.
Incorporating full-page images of the devoted medical staff, inspiring patients and local community members involved in SWSLHD news and activities, design elements serve to depict a genuine passion for quality care.