Thank you for always being great to work with, producing incredible content, and being able to read my mind with my very loose briefs!
As a new office to the NSW government, Open Space and Parklands was eager to present a friendly, unified image to local council members present at the conference.
Design had to do two conflicting things:
1) Represent the office’s individuality. 2) Remain compliant with government guidelines.
Observing detailed visual guidelines, design highlights the developed conference slogan in its graphic identity – showcasing the office’s focus on developing greener public places through a refreshing palette.
A range of branded event merchandise, including keep cups, tote bags and stress balls integrate brand and tonal guidelines – balancing friendliness and professionalism.
Creating collateral concurrent to event merchandise, design blends existing communications and warm, people-focused imagery into new content. A stall space and basic acquisition microsite also reiterate the office’s responsive brand presence through a fresh, inviting look and feel.
Using merchandising is an ideal way to communicate brand identity and promote instant recognition with audiences.