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  • Original Mattress Factory – Communications

Original Mattress Factory – AKA OMF – is Australia’s fastest growing mattress store.

With a range of top-quality products, the chain promises to deliver across the Big Five: height, foundation, comfort, style and availability.

Evolving its identity to appear more competitive, OMF sought marketing and advertising solutions to mirror this change. Though billboards were to step up from previous promotional designs, maintaining the trademark humour behind the brand was crucial.

Our main aim was to make people take notice.

Using OMF’s brand colours, billboard design incorporates short-form copy to make a big statement. Bringing key messaging to the fore, value statements and sales promotions are intended to draw the eye – giving commuters a laugh along their way. A little cheeky and a little silly, marketing and advertising outputs play into OMF’s comic reputation.

Thanks so much guys! Everything came up really good.

Brett Pitt
Head of Retail and Marketing, Original Mattress Factory
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