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Communications

Cashrewards

Project Overview

Cashrewards lives up to its namesake, rewarding customers with cashback on purchases. Improving the experience for shoppers and retailers alike, Australia’s prime cashback company connects people to the best daily deals – boosting bank accounts to boot!

Cashrewards has a simple offer; shop through them, get cash back. Though this service seems basic, the internal marketing and design team required assistance from communications specialists to craft some perfect prose.

How do you make a simple message engaging?

Pop-culture wordplay for email subject lines ensures the Cashrewards philosophy – go shopping, get paid – stays memorable. Trademark terminology, snappy sentences and intriguing questions tempt customers to check out the deals hiding in their inbox.

Bringing internal communications into the brand’s new look and feel, the Cashrewards purple is woven into document design. Bespoke icons and calendar keys visually communicate section topics and vital dates, granting information clarity at a glance.

Advertising copy is clear and punchy, segmenting distinct audience demographics with attention-grabbing calls to action. Fun, friendly and fashion-forward, copy communicates Cashrewards is for everyone.

Thank you so much again. Your suggestions have been really helpful. We received really great open rates from your suggestions. These are so great!

Natalia Mierzwa
Marketing Executive, Cashrewards