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Cashrewards has a simple offer; shop through them, get cash back. Though this service seems basic, the internal marketing and design team required assistance from communications specialists to craft some perfect prose.
How do you make a simple message engaging?
Pop-culture wordplay for email subject lines ensures the Cashrewards philosophy – go shopping, get paid – stays memorable. Trademark terminology, snappy sentences and intriguing questions tempt customers to check out the deals hiding in their inbox.
Bringing internal communications into the brand’s new look and feel, the Cashrewards purple is woven into document design. Bespoke icons and calendar keys visually communicate section topics and vital dates, granting information clarity at a glance.
Advertising copy is clear and punchy, segmenting distinct audience demographics with attention-grabbing calls to action. Fun, friendly and fashion-forward, copy communicates Cashrewards is for everyone.