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  • We Love Merchandise – Branding

We Love Merchandise focuses on producing amazing merch, so customers can focus on the things they love.

Committed to long-lasting working relationships backed by quality customer service, the branded merchandise company aims to create meaningful products.

Though the London branded merchandise market is crowded with competitors, few bring the quirky energy that makes We Love Merchandise so special. Delivering on fun, efficiency and trust, the company wanted something that would set them apart.

How do you make people fall in love with merchandise?

Mirroring the company’s diverse range of branded merchandise, brand design is outrageously bright and memorable. Breaking away from corporate norms, the identity aims to elevate the perception of the merchandise industry, while exciting potential clients.

A strong, simple wordmark is casual and versatile, emulating the application of stickers with its rounded shape. Colour and pattern combinations can be rolled out across varied categories, providing an infinite number of mix and match options. Though brand elements are busy, the wordmark stands out due to the singular juxtaposition of shapes in the brand language.

Interchanging products, feelings and items into the company’s title, a dynamic and conversational tone treats customers as friends. Reflecting the down to earth attitude of the team behind the business, the identity and personality exemplify the saying what you see is what you get; excellent service, extravagant ideas and a whole lot of fun.

BEING is an incredibly imaginative and responsive agency. Distance is no barrier. All work is delivered in a timely manner, with zero compromise to quality. Friendly, professional and innovative – a true creative partner.

Nicolas Manuel
Managing Director, We Love Merchandise
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