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The Coral Empire

Project Overview

The Coral Empire produces men’s swimwear, to wear anywhere. Pursuing a place in the luxury fashion market, our identity design helped cement the label as a premium Australian brand.


Regenerated Italian fabrics mean The Coral Empire’s price point comes in pretty high.

Can luxurious identity design convince you the cost is worth it?

Developing an elegant look and feel to align with the label’s quality and practicality, brand design is heavily inspired by the colours found throughout Australia’s vast oceanic landscapes. Heritage serif typography, a nautical scheme and simplistic layouts embody the brand’s dedication to classic, tailored fits – implying luxury in all aspects.

Pattern design transforms deep sea scenes into wearable art through vibrant, stylistic illustration. Bustling schools of fish, crowded coral banks and iconic aerial views convey beauty and meaning, subtly communicating The Coral Empire’s commitment to preserving The Great Barrier Reef.

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