Working with BEING has been a fab experience. Not only did we receive a wonderful rebrand, we found a great partner in BEING and we know we have them in our corner to create more magic for us. They’re a skilled and lovely team who’ve delivered great results, with friendly and timely communication to match.
Quiip is an approachable, professional and trustworthy brand, but it’s not one to be confused with stuffy suits or social media gurus.
Can you create a brand that’s both corporate and cool?
After identifying trends in the results of a comprehensive user research survey, we realised a few things. People actually liked Quiip’s logo and colours; they just wanted to see them executed in a neater way. And if it’s only a little broke, fix it.
Quiip’s signature ‘hand-scripted’ logo redesign presents a cleaner version of the original brand. Incorporating an iconic teal palette, the shade can be used alongside a stark, complementary scheme of black, white and grey.
Image is everything to Quiip, so it’s important to choose the right ones. The brand says yes to real women in non-conventional working environments, and no to staged stock imagery of men in suits mansplaining.
As a trusted and respectable brand, the Quiip voice is engaging and accessible, but never too casual. When talking about itself, tone is extremely inclusive – speaking directly to the reader. Open, agile and ready to answer questions, there’s room for a little wordplay, as long as the puns don’t end the conversation.