Though seeking to appeal to investors first and foremost, NeuClone also wanted to demonstrate a commitment to producing products people can actually afford.
How do you make a scientific brand more approachable?
Selecting a sleek, modernist typeface and unpacking NeuClone’s signature swoosh, we progressed the identity into a more cellular design. Futura evokes a strong sense of form and function, with geometric junctions boasting sophistication.
Progressing and tweaking NeuClone’s original colour palette to ensure recognisability, hexagonal secondary graphic language hints at the technical nature of NeuClone’s offering. A duotone treatment is applied to varied imagery of staff and ordinary people, highlighting NeuClone’s dedication to developing economical solutions for everyone.