Though seeking to appeal to investors first and foremost, NeuClone also wanted to demonstrate a commitment to producing products people can actually afford.
How do you make a scientific brand more approachable?
Branding
NeuClone
Project Overview
NeuClone is a clinical-stage biopharmaceutical company with an exclusive focus on the affordable development of high-quality products. Modernising the company’s identity to communicate their offering in a more contemporary way, we delivered refined brand solutions.
Selecting a sleek, modernist typeface and unpacking NeuClone’s signature swoosh, we progressed the brand identity into a more cellular design. Futura evokes a strong sense of form and function, with geometric junctions boasting sophistication.
Progressing and tweaking NeuClone’s original colour palette to ensure recognisability, hexagonal secondary graphic language hints at the technical nature of NeuClone’s offering. A duotone treatment is applied to varied imagery of staff and ordinary people, highlighting NeuClone’s dedication to developing economical solutions for everyone.
