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Case Study

Speak Free

Services

  • Naming
  • Brand Identity
  • Brand Collateral
  • Website Design and Build
  • Photography

Project Overview

Kerry Maxwell helps primary and high school aged students build confidence in their speaking abilities. Eager to promote her services through a streamlined brand, we collaborated to create Speak Free.

speakfree.com.au

Public speaking is a frightening task for many adults; so for teenagers and children it can appear even more daunting. In building a brand that encouraged assertive communication, Kerry asked BEING to strip away any elements that might cause doubt.

Can a considered brand build student confidence?

Incorporating Kerry’s fun, engaging teaching style into naming, concepts explore different methods of communication; storytelling, casual conversation and invitations to talk. Opting for the simplest solution, Speak Free summarises the brand’s mission in two words, encouraging students to speak more freely.

Identity design is energetic and vibrant, offering lessons students can look forward to. An inclusive, appealing palette rejects colour stereotypes, pairing yellow, turquoise and teal in a welcoming combination. The distinct divide between colour blocks and patterns walks the line between professionalism and playfulness, targeting parents and children alike.

Extending the identity’s split device, brand collateral and website design continue this juxtaposition. The WordPress CMS site is easy to navigate, offering a clear explanation of services, creating calls to action from puns on speech, and incorporating friendly icons.

Images are warm and intimate, showcasing both Kerry’s caring nature as a teacher and the level of attention students receive in small class settings. Creating a comfortable, inviting atmosphere through lighting and composition, images demonstrate that potential students have nothing to be afraid of when it comes to public speaking.

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