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Case Study

Quiip

Services

  • User Research
  • Identity Development
  • Collateral Design
  • Website Design and Build
  • Brand Guidelines

Project Overview

Community management company Quiip facilitates safe, productive and welcoming online spaces for Australia’s leading brands. Seeking to improve corporate appeal and user experience, we conducted extensive research into opportunities for a brand overhaul.

quiip.com.au

Other Quiip Projects

Quiip is female-founded, a certified B Corp, and incredibly adaptive in new situations. In other words: they’ve got good values, and they’re really good at what they do.

So how do you up your brand’s ante without losing established corporate clients?

branding services

branding services

branding services

As specialists in community building, high-risk content and crisis management, Quiip sought to shed unnecessary brand clutter and improve user experience. With the brand already trusted by many leading corporates, aspiration wasn’t in reinventing the identity, but in giving it more; more friendliness, more professionalism, more appeal.

After developing, managing and analysing a user research survey of three key demographics – senior executives, middle management and working millennials – we presented logistical branding services for Quiip’s next steps.

branding services

branding services

branding services

branding services

Streamlining Quiip’s website design and content to improve the user experience, the rebuild rectifies consumer-identified confusion around messaging through comprehensive copy editing and simple navigation.

Determining an elegant identity progression as Quiip’s optimal concept moving forward, we maintained a positively reviewed teal palette and a similar, hand-scripted type. Emphasising the brand’s distinctive scheme, collateral and stationery engage a bespoke framing device – embedding a highly memorable, tailored brand element throughout assets.

Stark black and white imagery echoes the dynamic working culture that drives the brand, placing women and flexible office environments at the forefront. All stylistic elements reflect an emphasis on consistency, agility and authenticity in every interaction.

Working with BEING has been a fab experience. Not only did we receive a wonderful rebrand, we found a great partner in BEING and we know we have them in our corner to create more magic for us. They’re a skilled and lovely team who’ve delivered great results, with friendly and timely communication to match.

Alison Michalk
CEO, Quiip

Other Quiip Projects