It has been a pleasure working with you all over the past few months. I have enjoyed your creative solutions to problems (of which there have been a few) and dedication to getting the best possible outcomes. I know our projects are in great hands with BEING.
Recreation plays an important role in the lives of many Australians. But as Sydney grows, the need for more outdoor areas grows with it – increasing public pressure on the NSW government.
How do you prove you’re acknowledging and addressing community needs?
Breaking down the results of comprehensive surveys and research documents in a personable way, document copywriting is clear, consistent and relatable in tone – promoting the government’s honest interest in Sydney’s diverse demographics. Warm tones and simple icons bring a sense of fun and movement to design, accentuating an emphasis on the outdoors.
Capturing master and district-specific content across video services, scripts address the viewer in a conversational manner. Communicating key snippets from the document to encourage downloads of the full study, videography – captured on location around Sydney – focuses on positive, approachable imagery like family, friends, dogs and bonding activities.
See the panels for which BEING is a prequalified supplier.