Case Study

Everyone Can Play

Project Overview

The Everyone Can Play Guideline provides those who design, build, maintain and use playspaces with the tools to make them more inclusive. With several audience groups to engage, the document necessitated simple, inspiring language, clean design and accessibility compliance.


  • Brand Identity
  • Copywriting
  • Guideline Design
  • Digital Strategy
  • Website Design
  • Photography
  • Brand Collateral

Working alongside advocacy groups and government agencies, Open Space and Parklands began workshopping a set of principles to initiate greater inclusive play across the state. No matter their age, ability or cultural background, everyone deserves to play.

How do you translate this sentiment into a document that inspires decision-makers?

Everyone Can Play’s goals and principles were defined by a review of current theory and research into both playground design and universal design. The Guideline was then developed through a highly consultative workshop process, to ensure its principles and aims could easily be applied to industry and councils. Eager to inject a sense of play into this incredibly significant document, the client requested collaborative strategic, writing and design services.

Compiling the input of 75 invested advisory and advocacy stakeholders, we streamlined community, council, government and supplier perspectives from three separate workshops to shape an inclusive structure and narrative. The draft Guideline was placed on public exhibition for a period of six weeks, giving the community, industry and local government the opportunity to submit feedback and comments.

Incorporating a desired sense of whimsy in the document, identity design engages dynamic shapes to invite open interpretation. Pastels are used as a vibrant visual tool, diverging from classic department conventions while adhering to accessibility requirements for colour and contrast.

Sharing focus between children, adults, the disabled and the elderly, photography and case studies ensure the document fulfils its true purpose in showcasing the real and diverse faces of Australia’s playspaces.

Integrating the outcomes of a strategic content planning workshop, WCAG 2.0 AA compliant website design includes complete content development. Appealing to the general public, playspace professionals and council members, the site extends the objectives of the Guideline as the main digital platform to learn more about Everyone Can Play.

The finished Guideline is a workable, usable document, complete with empowering tools for people of all backgrounds – whether community, industry or council. Inspiring readers to champion change, Everyone Can Play is a powerful tool in the movement towards greater inclusivity across NSW.

The Guideline also sets a benchmark for industry praise and recognition, as recipient of the 2019 AILA NSW Award of Excellence for Community Contribution.

See the panels for which BEING is a prequalified supplier.

BEING has been a great partner in the preparation of Everyone Can Play. We need to inspire change, and the words and graphics created by BEING have helped the movement towards greater inclusion in NSW. It’s a pleasure to continue working with you on this project.

Fiona Morrison
Commissioner, Open Space and Parklands

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