Time for a Website Redesign
Think it may be time for a website redesign?
Your online presence is so important. If potential consumers are landing on a site that’s between fifteen to one hundred years old, you can bet they’re not going to be potential consumers for long. It might be time for a website redesign.
A website redesign shows customers you’re serious about your business, dedicated to improving your brand, and willing to adapt to change. To help you decide if it’s time for a website redesign, check your site against the following points.
A website redesign can better reflect your brand
For your business to be successful, assessing your brand’s overall image is essential. When ESPN added a suggestions feature into its website redesign, revenue jumped by 35%. This win goes to show a good website redesign centres on more than the actual look of the site; it incorporates your brand values, services and offerings in a format that speaks directly to your audience.
If the Burberry site went around looking like Coke, sounding like Audi, and speaking to Disney fans, how do you think that’d go?
A website redesign ensures you meet standards
It may shock you to know website standards have changed a little since the early 2000s. (Joke.) Technology has evolved so fast, websites from a few years back now look like the Quidditch special effects from the first Harry Potter film.
Standard web conventions are best practices. They’re a set of rules web designers follow, knowing they align with visitor expectations of clarity and usability. If your business isn’t meeting specific brand, coding or accessibility standards, it’s high time for a website redesign.
A website redesign makes your site responsive
According to stats from Statista, mobile devices account for about half the web traffic worldwide. In the first quarter of 2019, mobiles generated 48.71% of global traffic alone.
Soooo, if your website isn’t responsive, mobile-friendly or frequently updating, you’re definitely missing out. We’d say the odds are pretty good you’re reading this on a phone right now.
A website redesign makes your brand competitive
Any business worth having faces the reality of competition. But a little competition can be healthy; it inspires us to be better.
Many people believe outperforming a competitor is down to a better product or offering. We believe a competitive edge comes from a stronger brand. Tools like Similar Web, Alexa and Quantcast can help you compare your site to others, stacking up monthly visitors, spend times and bounce rates. When you know what’s working for competitors, you can work that to your advantage.
A website redesign improves user experience
If you went on a blind date and your partner showed up one hour late, dressed inappropriately, told nonsensical stories, refused to speak about themselves, didn’t ask you any questions and went to sleep at random intervals, would you front up for a second date?
Gomez, the web performance division of software firm Compuware, interviewed 1,500 consumers on their opinions of websites in their Why Web Performance Matters study. In a twist that surprised no one, 88% of online consumers revealed they were less likely to return to a site after a bad experience.
Your site must offer visitors ease. If consumers know what they’re looking for, it should take minimal effort to find it. If they don’t, site design and directives should be intuitive enough to figure it out.