With the world moving towards mobile devices, and the Internet population growing every year, businesses need to stay on top of their websites’ responsiveness to maintain search engine optimisation (SEO) – or risk losing new leads. Let’s take a look at the two main reasons why responsive design is best practice for SEO.
One Website Doesn’t Fit All
When you’re scrolling a website on your desktop, you may have noticed an ‘m’ in front of the domain, for example, ‘m.something.com’. This ‘m’ tells you that the main website has another version – ‘mobile’. It’s an old way of building websites which are technically responsive, however, this approach requires double-handling (and double the time and cost).
Is this bad?
Not exactly. But it is a waste of resources, as maintaining two versions of the same site takes double the time and energy (energy that you could be spending on other marketing and business housekeeping).
What’s the solution?
You guessed it – responsive website design. The logic here is one website fits all. Imagine a website that adjusts itself to any device, with information remaining as readable and accessible as ever across them all. It’s far easier for website users if your website’s interface is desktop and mobile-friendly. And a bonus – you’ll save money on maintenance.
Responsive Website Design and SEO
For one, with responsive website design, you won’t need to allocate double resources doing Search Engine Optimisation. Not being mobile-friendly is one of the many things that affect your website’s search engine ranking.
What Google Recommends
Google recommends constant upgrades, ensuring your site meets the latest standards and is as user friendly as possible. Search Engines take into consideration whether your website is mobile friendly or not. Besides, with more people surfing the Internet from mobile devices than ever before, this feature is super important.
If it’s been a minute since you updated your website, the time to do so may be approaching. There are plenty of cost-effective upgrade solutions. Just check with the web-nerds here at BEING!