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Four Ways Video Can Make Your Brand More Dynamic

We know that a brand is more than a logo; it’s your design, culture, service and personality, and how you communicate. With attention spans getting shorter and video marketing taking over, the ability to capture an audience is only going to get more important. Here are a few ways you can use video and motion graphics to make your brand’s communications more dynamic.

Motion graphics

Add energy and depth to a visual story with motion graphics. Animated graphic design (or animation with a text component) can bring your brand to life and get people thinking about you for longer. Versatile across different promotional materials, motion graphics can pack a punch in a powerful explainer video, an eye-catching website banner or a logo animation signing off a commercial. Your brand should be a little more impactful than the chequerboard animation option on PowerPoint.

Check out BEING’s motion graphics work for Vanfest.

Action

Nothing can demonstrate what your brand is about quite like showing your audience what you actually do. If you’re a gym or health club looking to keep members active and engaged, capture the action of your members and facilities. If you want to express speed and agility, use vehicles and GoPros to take viewers on a journey — like BEING did for Aussie triathlete Kieran Roche, offering a taste of his life on the bike and in the water.

Captivating brand videos can evoke a feeling and encourage viewers to imagine themselves engaging with your brand. Or adopting one of the beautiful dogs at Tiki Animal Rescue.

Animation

Grab your audience’s attention with animation. Endearing characters and compelling storytelling can simplify complex ideas and make a video more captivating, helping viewers better understand and retain information. Animation makes out-there ideas — magical creatures, stunts that are definitely not in your budget — possible. Appealing to people of all ages, and evoking nostalgia for Saturday morning cartoons, animation can make your branded video content feel less like an ad.

BEING client Cleanaway wanted educational digital pieces to inspire empathy. Our multidisciplinary team of copywriters, designers and videographers worked together on a series of short, comedic animations.

Interviews

Bombarded with promotional material 24/7, it can be easy to forget that there are people behind a brand. Documentary-style interviews paired with visually engaging and relevant cutaway footage can be a powerful tool for sharing human insight, particularly for clearly articulating a story.

To broadcast Australian Ocean Energy Group’s tireless efforts in improving national energy, we created an inspiring and educational promotional video. Combining diverse voices with sweeping ocean footage, the finished video showcases the power of Australia’s vast natural resources with stirring results.

There’s so much more that can be done with video, photography and motion graphics. Let’s chat about how we can make your brand more dynamic.

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