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How Web Can Help Your Patients

Even before lockdowns and social distancing made telehealth and video chat therapy sessions the norm, it was important to have a strong digital presence. These days, if a doctor doesn’t have a professional website, new patients will turn to someone that does. Good medical website design can instil trust and confidence, and great web design can help you care for more patients than ever before. Here’s how.

Medical web design can get you on the map.

If someone is looking for a new doctor or specialist, most of the time the first place they look is Google. In 2020, not showing up in a Google search is like not being in the Yellow Pages 30 years ago, and not having a website is like not having a phone in your office. No matter your specialty, a website for your clinic ensures you are found, and a good one will clearly tell existing and future patients what you do, where you are located and how they can contact you.

Show what you know and increase your credibility.

In that initial internet search, potential patients are doing their due diligence and looking for a healthcare clinic or organisation that they can trust. Having a well-designed website allows you to control that patient’s first impression of you. It’s also a place to demonstrate what you know and increase your credibility by sharing your qualifications, experience and insights. Positioning yourself as an expert in your field, through blog posts, industry updates and clinical information can boost your visibility on search engines like Google, helping you reach more patients.

Clearly define your specialty service offering.

When a prospective patient lands on your website, they are looking for someone who practices in a specific area of healthcare. This is an opportunity for you to clearly outline and showcase your speciality and the services on offer. Does your clinic have an in-house psychologist or nurse practitioner? Are you an audiologist that works with children or just adults? Do your patients need to bring a referral from their GP? Even existing patients benefit from being able to see what kind of care is available.

Offer convenience and simplify your processes.

Medical website design can help you streamline your clinic processes, giving you and your staff more time to get on with the job of helping people. Appointment booking services can be embedded into your website, allowing visitors to make an appointment without being taken to another site. You can also include resources for referring doctors, new patient forms, billing information and any other details people might need to know before their appointment. With ecommerce functionality, it’s easy for a skin care clinic or a medical education provider to offer the convenience of an online shop.

Communicate, educate and update.

Something else the pandemic showed us this year, was the importance of being able to communicate with each other — as restrictions changed and businesses adapted, opening hours and services were changing regularly and getting this information out to the public was crucial. A website is a great place for a medical clinic or healthcare organisation to keep patients informed of what’s happening at the practice, whether you’re closing for the long weekend, you have a new specialist on staff or you have new rules about how many people are allowed in the waiting room. It’s also an opportunity to educate your patients about the conditions they might be experiencing or the new treatment options that are available.

If done well, your healthcare or medical website should be the hardest working member of your staff — leaving you free to focus on patient care.

Not sure where to start? Get in touch with our website design specialists.

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